Decision fatigue: Why too many choices drain your brain
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Decision fatigue: Why too many choices drain your brain Decision Fatigue: Why Your Brain Taps Out After Too Many Choices Listen, you probably don’t notice it, but you’re making a ridiculous number of choices every day. Coffee or tea? Reply to that weird email now or later? Wear the blue shirt or the one that somehow already has a stain? It adds up. Brains are cool and all, but they’re not magic. Enter: decision fatigue. It’s very real, and it’s a pain.